Introduction
More Than a Tour
EthnoChina's Signature Journeys are carefully curated travel concepts inspired by the country's extraordinary diversity.
Rather than offering rigid itineraries, we design journeys around stories, landscapes, and cultural experiences. Whether you're interested in the Silk Road, remote frontiers, contemporary cities, ancient capitals, or mountain communities, every route can be adapted to suit your interests.
Each journey below represents an idea rather than a fixed package. Think of them as starting points for creating your own China.
The Journeys
Signature Journeys
Bamboo to Coconut
14 Days
Sichuan → Guizhou → Guangxi → Hainan
Nature • Food • Slow Travel
Journey from misty bamboo forests to tropical coastlines while exploring southern China's remarkable ecological and cultural diversity.
Silk Road
14–21 Days
Shaanxi → Gansu → Xinjiang
History • Desert • Culture
Follow one of history's greatest trading routes through ancient cities, Buddhist heritage, and dramatic desert landscapes.
No Man's Land
14–21 Days
Qinghai → Gansu → Inner Mongolia
Adventure • Expedition • Landscape
Journey across China's remote frontiers, where deserts, grasslands, mountain roads, and endless horizons redefine adventure.
Tea Horse Road
16 Days
Yunnan → Sichuan
Tea • Mountains • Heritage
Travel along one of Asia's oldest trade routes through tea mountains, monasteries, and highland communities.
Ancient Capitals
12 Days
Beijing → Xi'an → Luoyang → Nanjing
History • Heritage • Architecture
Discover the cities that shaped Chinese civilisation through imperial architecture, ancient walls, and cultural landmarks.
Modern China
14 Days
Beijing → Hangzhou → Shanghai → Shenzhen
Innovation • Design • Urban Culture
Explore contemporary China through its architecture, technology, creative districts, high-speed rail, and dynamic city life.
Roof of the World
24–30 Days
Chengdu → Tibet → Xinjiang
High Plateau • Silk Road • Expedition
Cross some of Asia's most spectacular landscapes from the Tibetan Plateau to the historic trading cities of the Silk Road.
Custom Journey
Designed Around You
Anywhere in China
Private • Flexible • Personalised
Looking for something different? Tell us your interests, timeframe, and destinations, and we'll help create a journey built specifically for you.
Why EthnoChina?
Every Journey Starts With a Conversation
No two travellers explore China in exactly the same way.
Some travel for food, culture, and novelty.
Others for photography, history, architecture, wildlife, hiking, or simply the joy of discovering somewhere unfamiliar.
We use each Signature Journey as a foundation, then tailor the experience around your interests, preferred pace, accommodation style, and travel goals.
How It Works
How Your Journey Comes Together
1
Choose a Journey
Select one of our Signature Journeys that interests you most.
2
Personalise It
Adjust destinations, duration, accommodation, activities, transport, and experiences to suit your travel style.
3
Travel Your Way
Once everything is planned, we'll coordinate the practical details so you can simply enjoy the journey.
“Every journey tells a different story. The best ones become part of your own.”
Questions
Frequently Asked
Are these fixed itineraries?
Can I combine different journeys?
Can you arrange accommodation and transport?
Can you help with visas?
Can you accommodate special interests?
Are these journeys suitable for families?
Let's Build Your China Journey
Whether one of our Signature Journeys inspires you or you'd like to create something entirely your own, we'd love to hear your ideas.